Dawnn Hills | Build Your Career as a Licensed Insurance Agent | National Agents Alliance
A Career Worth Building

Build the life you want — protecting families along the way.

I'm Dawnn Hills, Agency Owner and Lead Trainer with National Agents Alliance. If you're driven, coachable, and ready to take ownership of your income, I'll show you the proven path I've walked — and the one I've trained agents across the country to walk with me.

Dawnn Hills, Agency Owner and Lead Trainer with National Agents Alliance
Dawnn Hills
Agency Owner · Lead Trainer
55%
Starting Commission
140%
Top Tier Potential
$0
No Cold Calling
1:1
Personal Mentorship
The Industry Behind You

The life insurance industry is one of the largest, most recession-resistant markets in America.

Insurance isn't a trend. It isn't a fad. It's a $1.5+ trillion industry that has been around for over a century — and right now, the demand for licensed agents has never been higher. Here's what you're stepping into.

106 million
Americans Underinsured
Over 100 million U.S. adults either have no life insurance or know they don't have enough. The need is enormous — and growing every year.
$1.5T+
Industry Size
The U.S. life and annuity insurance market is one of the largest in the world. Premiums paid out support millions of families every year.
10,000+
Turning 65 Daily
Every single day, more than 10,000 Americans hit retirement age. The need for final expense, retirement, and legacy planning is exploding.
Recession Proof
Demand Doesn't Slow Down
When the economy gets tight, families care more about protecting their loved ones — not less. Insurance demand stays steady through every cycle.

Why this is one of the best career pivots you can make right now.

Most industries chew up new talent and spit them out. The traditional career path — corporate ladder, stagnant raises, someone else deciding when you get promoted — is dying. People are realizing that the old model doesn't work anymore.

The insurance industry is different. It's one of the few places where your effort directly determines your income. There's no cap. No politics. No waiting your turn. If you can have a real conversation with a real family about protecting what matters, the system pays you. The harder you work, the better you train, the more lives you change — the more you earn.

And unlike most "high-income" careers, you don't need a degree, a license to lend, a series 7, or years of unpaid grinding. You need a state insurance license (which we'll help you get), a willingness to be coachable, and the discipline to show up. That's it. The rest, we teach.

Is This You?

This career was built for driven people who are ready for more.

The agents who win on my team don't all come from sales backgrounds. They come from everywhere — what they share is grit, coachability, and the willingness to bet on themselves.

i.

Career Changers

Stuck in a job that's capped your income, your time, or your spirit. You don't need another paycheck — you need a different life.

ii.

Veterans & First Responders

You already know how to operate under pressure, follow a system, and serve people. Insurance is one of the best second careers for service-minded professionals.

iii.

Sales Professionals

You can sell — but you're tired of selling things people don't really need, with caps on your income or commission claw-backs. This product helps families. The pay structure rewards you fully.

iv.

Single Parents & Caregivers

You need flexibility, real income, and a path that doesn't punish you for showing up to your kid's recital. This business runs on your schedule.

v.

Faith-Driven Builders

You want work that aligns with your values — serving people, protecting families, and building something meaningful that lasts beyond a paycheck.

vi.

Entrepreneurs

You want to build a business, not just a book of business. NAA's structure lets you grow into agency leadership and earn override income from the team you build.

vii.

Side-Hustlers Going All-In

You've been running a side business while working a 9-5. You're ready to commit fully — you just need the right vehicle. This is it.

viii.

People Who Lost a Loved One

You understand viscerally what it costs a family to be unprotected. That conviction is the most powerful sales tool in this business.

What You'll Sell

Real products that real families need.

You won't be selling gimmicks, timeshares, or vague "financial products." You'll be helping families lock in protection that pays out exactly when they need it most. Here's what we represent.

01.

Mortgage Protection Core Focus

This is the bread-and-butter of the NAA system. Mortgage protection is term life insurance specifically designed to pay off a homeowner's mortgage if they pass away or become disabled. The leads are homeowners who recently took out a mortgage and have already requested information.

Average premium: $80–$200/month · Average commission per policy: $700–$1,500+ as a starting agent.

02.

Final Expense High Demand

Whole life policies designed to cover funeral, burial, and end-of-life expenses for seniors typically aged 50–85. With 10,000 Americans turning 65 every day, this is one of the fastest-growing product lines in the industry. Smaller premiums, faster underwriting, repeat business.

Average premium: $40–$100/month · Quick close cycle · Often issued same-day.

03.

Term Life Insurance Family Protection

Affordable level-term policies that protect young families during their working years — usually 10, 20, or 30-year terms. The simplest sale in the industry. Most families know they need it; they just need someone to explain it and write it.

High face amounts · Low premiums · Easy to qualify.

04.

Indexed Universal Life (IUL) Higher Earner

Permanent life insurance with cash-value accumulation tied to a market index, with downside protection. Sold to families who want both protection and a tax-advantaged savings vehicle. Larger premiums, larger commissions, longer relationships.

Higher AP per case · Strong recurring commissions · Powerful client retention tool.

05.

Annuities & Retirement Solutions Senior Market

Fixed and indexed annuities for clients approaching or in retirement — helping them protect their nest egg, generate guaranteed income, and avoid running out of money. This is where experienced agents on my team build serious six-figure books.

Significant single-premium commissions · Long client lifetime value.

06.

Disability & Critical Illness Riders Add-On

Living-benefit riders attached to base policies that pay out for disability, critical illness, or chronic illness — often called "the insurance you can use while you're alive." Sold alongside life policies, these meaningfully boost average premium per case.

Increases policy value · Differentiates your offer · Higher per-household revenue.

Why National Agents Alliance

Real opportunity. Real support. Real results.

National Agents Alliance has helped thousands of agents build six-figure careers in mortgage protection, final expense, and life insurance. This isn't a side hustle — it's a business model with leadership behind every step.

— 01 —

Proven Lead System

Work warm, qualified leads from real homeowners and families who've requested information. No cold calling. No begging friends and family. You sit in front of people who already raised their hand.

— 02 —

Build Your Own Agency

This isn't a job — it's a business. Promote through the contract levels, build a team, earn overrides, and create income that scales beyond what your hands can produce alone.

— 03 —

Coaching That Closes

I personally train every agent on my team. From your first ride-along to your first six-figure year — phone scripts, presentations, objections, closes. You will not be left to figure it out alone.

The Lead System

How warm leads actually work in this business.

Most "sales jobs" hand you a phone book and tell you to dial. NAA's model is the opposite: families come to us first, then we follow up. Here's the full pipeline.

— STEP 01 —

The Family Requests Info

Through direct mail, online inquiries, or response cards, a homeowner or family member voluntarily fills out a request asking for information about mortgage protection or life insurance.

— STEP 02 —

The Lead Reaches You

That request becomes a qualified lead with the family's name, address, age, mortgage info, and what they asked about. You receive it in your CRM — fresh, exclusive to you, never resold.

— STEP 03 —

You Set the Appointment

Using a proven phone script, you call to introduce yourself and book a 30–45 minute appointment. Most lead-to-appointment conversion happens in 2–3 attempts on warm leads.

— STEP 04 —

Run the Presentation

In-home or virtual, you walk the family through their situation, present options, and write the application. We give you the exact presentation that's been refined over years of in-field results.

— STEP 05 —

Underwrite & Get Paid

Most policies issue within 1–14 days. Once issued, you're paid your commission directly by the carrier — advanced commissions are available, meaning you don't wait months to collect.

You will never be asked to cold-call strangers, work your warm market, or pressure friends and family to buy from you. That's not how we build agents on my team.

The Compensation

Start at 55%. Earn your way up.

NAA's contract structure rewards production with promotions. Every agent on my team has a clear, written path to higher commission levels — and I'll show you exactly what it takes to get there.

55%

Your Starting Contract

Most new agents begin here — and from day one, you're earning a real percentage of every policy you write. Promotions are based on production, not politics.

55%
Trainee
Starting level
65%
Senior Agent
First promotion
75%
Field Trainer
Begin building
95%
Director
Leadership tier
140%
Agency Owner
Top contract

Promotions earned through production milestones. Override income on top of personal production starts at the Field Trainer level and compounds at every leadership tier above.

Realistic Income Potential

What the math actually looks like.

These are illustrative scenarios at the 55% starting contract, based on average premium per policy and typical close rates on warm leads. Your actual results will depend on your activity, training, and consistency.

Activity Level Apps / Week Avg Premium Weekly Comm. Annualized*
Part-Time Builder 2 apps $1,200 AP ~$1,320 ~$66,000
Full-Time New Agent 4 apps $1,200 AP ~$2,640 ~$132,000
Producer (post-promotion) 5 apps $1,400 AP ~$4,550 @ 65% ~$227,000
Top Producer + Team 6+ apps $1,500 AP ~$6,750 @ 75% + overrides $300K+

*Illustrative annualization assumes 50 producing weeks. AP = Annualized Premium. Earnings depend entirely on individual production and are not guaranteed. Most new agents do not hit top-producer levels in their first year — but with consistent activity, six-figure income within 12–18 months is realistic for committed full-time agents on my team.

Your First 90 Days

From day one to your first paycheck and beyond.

Here's the exact path agents on my team follow from the moment they say yes — through licensing, first appointments, and their first promotion.

Wk 1

Onboarding & Licensing Kickoff

Welcome call with me. We confirm your goals, get you enrolled in your state's pre-licensing course (if needed), and set up your CRM, lead account, and carrier appointments.

Wk 2-4

License Up + System Training

You complete pre-licensing, take the state exam, and get your license. In parallel, you go through our agent training portal — product knowledge, presentation, objection handling, and the phone script.

Wk 5

Field Ride-Alongs

You shadow me or a senior trainer on real appointments. You watch the presentation closed in-home or on Zoom — multiple times — before you ever run one yourself. This is where it clicks.

Wk 6

Your First Solo Appointments

You order your first batch of leads, set your first appointments, and run your first solo presentations. We debrief every single one — what worked, what didn't, what to fix next time.

Wk 8-10

First Commission Checks

Policies you wrote in weeks 6–7 begin issuing. Your first carrier commission deposits hit. From here, the engine compounds — more activity, more apps, more income.

Day 90

First Promotion in Sight

Most committed full-time agents on my team are within range of their first contract promotion (55% → 65%) by the 90-day mark. That single promotion is a permanent 18% raise on every policy you write going forward.

Training & Mentorship

You'll never have to figure this out alone.

The biggest reason agents fail in this industry isn't talent — it's lack of support. On my team, you get a system, a schedule, and a mentor who's actually invested in whether you make it.

  • Weekly Live Training Calls
    Sales scripts, presentations, product training, and field debriefs — every single week, live and recorded.
  • In-Person & Virtual Ride-Alongs
    Watch real appointments closed in real time before you run your own. The fastest way to learn is to see it done right.
  • Direct One-on-One Coaching
    My personal cell, text, and Zoom — available to every agent on my team. Not a corporate help desk. Me.
  • Licensing Support Start to Finish
    Not licensed yet? We walk you through the pre-licensing course, exam prep, application, and carrier appointments — step by step.
  • Annual Conferences & Conventions
    National events with top producers and leadership. The relationships you build at these events change careers.
  • CRM, Tools & Tech Stack
    Lead management, e-app submission, virtual presentation tools, and back-office support — all included.
A Note From Dawnn
I don't recruit people to throw at a wall. I bring on agents I believe in — and then I work with them until they win. That's the difference.
Dawnn Hills Agency Owner · Lead Trainer
A Day in the Life

What a typical week actually looks like.

This is what a successful full-time agent's week looks like once they're up and running. The schedule is yours to set — this is just the rhythm that produces consistent results.

Monday

Lead Order & Phone Day

Order your weekly leads. Spend 3–4 hours on the phone setting appointments for the week ahead. Goal: 10–15 booked appointments.

Tuesday

Team Training Call

Live weekly training with the team — product, presentation, mindset. Then run 2–3 appointments in the afternoon and evening.

Wednesday

Heavy Field Day

Back-to-back appointments. Most full-time agents run 4–6 appointments. Submit applications same-day through the e-app system.

Thursday

Field + Follow-Up

2–4 appointments plus follow-up calls on outstanding policies, cross-sells, and referrals. Submit any pending business.

Friday

Wrap & Plan

Final appointments of the week, debrief with your trainer, review the week's numbers, and plan next week's lead order and schedule.

Sat / Sun

Family. Faith. Reset.

The schedule is yours. Most agents protect weekends fiercely — the whole point of building this business is to take your life back, not lose it.

Let's Be Honest

The myths people believe — and the actual reality.

Insurance has a reputation problem. A lot of it is deserved — built by bad actors, MLM-style outfits, and outdated stereotypes. Here's the truth about what this business actually is.

Myth
"I'll have to pester my friends and family to buy from me."
Reality
You'll work qualified leads from strangers. Families request information, you follow up. Your warm market is irrelevant to your success.
Myth
"This is just another MLM / pyramid scheme."
Reality
NAA is a marketing organization for licensed agents. You're paid commission by carriers on real policies. You don't pay to play, and you don't recruit to earn.
Myth
"You have to have years of sales experience to make money."
Reality
Most of our top earners had zero sales background. What matters is coachability, work ethic, and showing up. The system carries the rest.
Myth
"Insurance is dying because of the internet."
Reality
The opposite is true. Online quote engines drive more leads to agents, not fewer. Families still want to talk to a human about decisions this important.
Myth
"It takes years before you make real money."
Reality
You can earn your first commission within 60–90 days of joining — including licensing time. Full-time committed agents commonly hit six-figure pace within their first 12–18 months.
Myth
"I can't sell. I'm not pushy enough."
Reality
The best agents on my team aren't pushy. They're empathetic problem-solvers. The product helps families — you're not selling, you're solving.
Dawnn Hills professional portrait
About Your Mentor

Meet Dawnn Hills

Agency Owner · Lead Trainer · NAA

I built my career in this industry the same way I'm asking you to build yours — with hard work, the right system, and a mentor who refused to let me quit. Today, I lead a team of agents across the country who are doing exactly that.

My approach is simple: I teach what works. Not theory. Not motivation. Real conversations with real families about protecting what matters most. If you're willing to learn, willing to work, and willing to be coachable — there is room for you on my team.

Whether you're brand new to insurance, transitioning from another career, or an experienced agent looking for a real upline — let's talk. The first conversation is free, honest, and pressure-free. I'll tell you straight whether this is a fit for you, and if it's not, I'll point you in the direction that is.

Dawnn Hills
Agency Owner · National Agents Alliance
Common Questions

What you're probably wondering.

Do I need to be licensed already?
No. Many of the agents on my team came in with zero insurance experience. We'll walk you through the state pre-licensing process, exam prep, and carrier appointments. Most new agents are licensed and producing within 30–45 days of joining.
Is this 1099 or W-2?
All agents are independent 1099 contractors. You own your book of business, set your own schedule, and are paid directly by the carriers on the policies you write. Your contract follows you — this is your business, not a job.
What does it actually cost to get started?
Standard startup costs include your state pre-licensing course and exam (~$200–$400 depending on state), your insurance license fees, E&O coverage, and any leads you choose to purchase. We walk you through the full breakdown on our intro call — no pressure, no hidden fees, no upfront "buy-in."
Do I have to buy leads?
Yes — quality leads are how you scale. But you control your own lead spend. Start small, prove the system works, then scale your lead orders as your closing rate and confidence grow. Most full-time agents reinvest a portion of each commission check into more leads to compound their pipeline.
Is this full-time or can I start part-time?
Both. Most of our top earners are full-time, but we have agents who started part-time around another job and transitioned in once their income justified it. The system works either way — what matters is consistency and coachability.
How fast can I get promoted?
Promotions are 100% production-based and have clear, written milestones. Driven full-time agents on my team have moved from 55% to 65% within 60–90 days, and from 65% to 75% within 6–12 months. The ceiling is whatever you're willing to build toward.
What states can I work in?
You can work nationally. Once licensed in your home state, you can apply for non-resident licenses in any state where the leads come in. Many of our top producers are licensed in 20+ states.
Do I have to recruit other agents?
No. You can build a personal-production-only career and earn well into the six figures without ever recruiting a single agent. Recruiting is optional — it's how you scale into agency leadership and override income, but it's never required.
What if it's not for me?
Then it's not for you, and we both move on with no hard feelings. The intro call is genuinely a two-way interview — I'm looking for the right fit just as much as you are. I'd rather you say no than join my team and quit in 90 days.
Ready to Talk?

Your next career starts with a conversation.

Let's get on a 20-minute intro call. I'll walk you through how the business works, what the first 90 days look like, and whether this is the right fit for you. No pressure. No pitch. Just real answers from someone who's actually in the field every week.

Or call directly: (510) 754-3165

Agency Owner · Lead Trainer · National Agents Alliance

(510) 754-3165

National Agents Alliance is a marketing organization for licensed insurance agents. Income examples shown on this page are illustrative and not guaranteed; actual results depend entirely on individual production, activity, and market factors. Agents are independent 1099 contractors. Insurance products are issued by underwriting carriers and subject to underwriting approval. © 2026. All rights reserved.